Beacon Adhesives

During my marketing internship with Beacon Adhesives, I worked across brand strategy, social media, product marketing, experiential activations, influencer partnerships, and creative development. My work focused on finding new ways to introduce Beacon’s century-old brand to modern makers while maintaining the reliability and product expertise that have defined the company for generations. Specifically, I worked on launching a new product, the Gem-Tac Easy Squeeze and Precision Tip Bottle, by creating social media posts and promotional content. Additionally, I was able to design a new label for the Mixed Media Glue product, marketing it to a new target audience. I also created content and flyers focused on our collaboration with Brooklyn's Stationary Fest.