Encore

Encore is a nonprofit concept created to give formalwear a second life while making special occasions more accessible for New Orleans high school students. The organization connects Tulane students looking to donate gently used dresses, suits, shoes, and accessories with local students who need them for proms, dances, graduations, and other special events.

I developed Encore from the ground up, creating its brand identity, messaging, visual system, and campaign materials. Inspired by the energy and character of New Orleans, the branding combines bold typography, playful graphics, and a retro-inspired color palette to make donating feel exciting and approachable. Built around the tagline “Wear It Forward,” Encore shows how thoughtful design can turn a simple clothing donation into a community-driven movement centered on accessibility, sustainability, and celebration.